BARBOROS brand identity and packaging design work  finds a comfortable meeting point between characterful flourishes, colourful palette and child friendly cues. Where you often find an unwavering consistency in visual language, or a modest graphic expression—the new shorthand for authenticity in the child-friendly environment— design embraces variety but continuity, effectively utilising illustration, newsprint, editorial design, copywriting,  structural and graphic design to build out a visually and information rich brand language.

There is a lot that makes up brand. Colour, type, layout, materiality, structure and image are all used, are communicatively clear, well-intentioned and for the most part, balanced.